Marketing Campaign: A high-end automotive company is interested in launching a new marketing campaign for their most recent luxury car model. They choose a direct mail style campaign which will cost the company approximately $1 (USD) for each offer mailed. The company is interested in maximizing sales of the new car model and is curious about the U. S. vs. European markets for this product. A pilot study from the market research division of the company shows that 3.8% of the U. S. customers who receive an offer make an additional inquiry about the car. The same research showed that the odds of a European customer who receives an offer making an additional inquiry are 0.0315. Use this information to complete the following statements. (a) The odds of a U. S. customer making an additional inquiry given that they receive an offer is
(b) The anticipated percent of European customers who will make an addiional inquiry given that they receive the offer is
(c) Then the OR is
(d) Therefore, the percent increase of customers making an additional inquiry when moving from the European market to the U. S. market is %, (Enter your answer to two decimal places indicating that U. S. customers are times more likely to make an additional inquiry about the car than European customers. (Enter your answers to four decimal places.)