People operate small businesses for a variety of reasons. Some owners enjoy their craft, and others appreciate working with customers. Additionally, most business owners aim to operate a profitable business for themselves and their employees. How can you, the seller of designer jeans, maximize the profits of your business? Explain in terms of fixed costs, variable costs, and your unit sale price. What parameters put an upper limit on your profits? Why is not reasonable to expect never-ending profits in the real world? Modify the inputs in the spreadsheet to help you decide. Describe what happens to the cost,
revenue, and profit functions. Use this equation to guide you: P(x) = R(x) - C(x).