Find an equation of the line that contains the point (4,-3) and is perpendicular to the line 2x-3y=4 HEL PLI

Every weekday, mr. jones bikes from his home to his job. sometimes he rides along two roads, the long route that is shown by the solid lines. other times, he takes the shortcut shown by the dashed line. how many fewer kilometers does mr. jones bike when he takes the shortcut instead of the long route?