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Mathematics, 06.05.2020 06:25 eaves001
A marketing research consultant hired by Coca-Cola is interested in determining if the proportion of customers who prefer Coke to other brands is over 50%. A random sample of 200 consumers was selected from the market under investigation, 55% favored Coca-Cola over other brands. Additional information is presented below.
Sample proportion 0.55Standard error of sample proportion 0.03518Z test statistic 1.4213p-value 0.07761
If you were to conduct a hypothesis test to determine if greater than 50% of customers prefer Coca-Cola to other brands, would you conduct a one-tail or a two-tail hypothesis test? Explain your answer.
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