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Mathematics, 25.04.2020 03:31 belle200163

Do positive or negative messages have a greater effect on behavior? Forty-two subjects were randomly assigned to one of two treatment groups, 21 per group. In one group, subjects read an introduction about a nonprofit organization followed by a negative message encouraging subjects to sign a petition for cleaner lakes. In the other group, subjects read the same introduction followed by a positive message encouraging subjects to sign the petition. All subjects were then tested to determine how strongly they intended to sign the petition, with higher scores indicating greater intent. The 21 subjects receiving the negative message had a mean score of 9.64 with standard deviation 3.43; the 21 subjects receiving the positive message had a mean score of 15.84 with standard deviation 8.65.

At = 0.05, is there enough evidence to say that a negative message results in a lower mean score?

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