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Mathematics, 22.04.2020 04:44 des6487

Team Crayzin is considering a launch of a new type of raisin into the packaged raisin market. Prior to launch, however, Crayzin has decided that a conjoint study of potential consumers might be useful to help in his product design. Even though Crayzin knows marketing research, they want a second opinion. Pretend that you are a marketing research company hired to provide Crayzin help with the following issues. AttributeLevel 1Level 2Level 3Level 4Raisin SizeSmallLargeNANAFree GiftNoYesNANARaisin Compared to Market NA indicates not applicable (e. g. Chewiness has only three levels). The data that Crayzin collected is available on Canvas (Assignment4_Problem1.xlsx). Please base your answer to the following questions on this data. Note that each attribute is coded numerically. For instance, for Chewiness (Low =1, Medium =2, High =3) and similarly for the other attributes reading left to right in the table above.(1b, 2pts) What Likert rating score would you predict for a raisin product that has Low Chewiness, Grey Raisins, Large Package Size, Free Gift, Medium Aroma, and the Same Price as the Market Leader? You may round your answer to the nearest integer.

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Team Crayzin is considering a launch of a new type of raisin into the packaged raisin market. Prior...

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