Mathematics, 02.01.2020 18:31 queenlover9975

Why are line extensions more common than new products? a) they are higher risk and more expensive. b) they are guaranteed to succeed in the marketplace. c) they are less expensive and lower-risk. d) they require no market research. e) modifications to existing products are very easy

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Why are line extensions more common than new products? a) they are higher risk and more expensive. b...