Is eposition on ge that a new me among uni the marketine price, promoti distribu he low incom brand th net i ent and ain is varia o se q5. (1.5 points) land's end sends 100,000 catalogs to 100,000 prospective customers (i. e., one per prospect). land's end spends $0.25 per prospect to rent name and address information. land's end also spends $0.40 to produce each catalog and $0.45 to mail the catalog. the effective conversion rate is 0.8% ( .e. 0.8% of the 100,000 prospects effectively become customers due to this customer acquisition action), what is land's end's acquisition cost per new customer (in dollars and cents; i. e., no rounding )? s. choose nd rs in in q6. (2 points) a las vegas casino spends $600 to acquire one customer. per night at the casino, a customer on average generates $500 of revenue. average margin per night per customer (excluding acquisition cost) is 30% of revenue per night per customer. the average stay at the casino is two nights and the average number of stays per active (i. e., retained) customer is 1.5 per year. the yearly retention rate is 70%. what is the lifetime value of a customer for the casino? solve the problem without discounting and with a 10% discount rate. (assume that the otel chain has an infinite time horizon).