Big Bucks Bank has published a detailed company ethics code based on an extensive values management process. The code specifies that all dealings with customers are to be fully documented and all dealings with the public not only are to be legal but should be based on what is best for the consumer. Everyone who deals with a customer is responsible for what he or she advises and must document conversations. Promotions and rewards will be based not only on productivity but also on fairness and how customers are treated. At the weekly mortgage department meeting, Brayson, the supervisor, informs his department that loan production is way down and that they need to do whatever is necessary to step up the number of loans made. As a result, several questionable loans are granted that make money for Big Bucks but result in families ultimately being subject to foreclosure. Assuming the questionable loans have been unethically made, which trait of an ethical company has been breached?