How did the consumer economy of the 1920s affect the lives of women?

Consumption as a civilizational model has made in the 20s, to achieve its implementation in everyday life, a new type of women: women consumers. Responsible for 80% of purchasing decisions in homes, consumers were the segment most manipulated and desired by the marketing management of the corporations, privileged recipients and protagonists of the publicity speeches. It focuses on women as caretakers of the home and children.

The women who lived in the cities could enjoy the products that were created to "facilitate their daily work", however the women who lived on the farms did not have the same luck, they had to wait longer to enjoy these advances.

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d. migration of french settlers into english colonies