Brands are an important part of the process of commoditization. do brands influence what you choose to buy? in a short paragraph, give an example of a brand that you choose or choose not to buy. why does the brand influence your decision? < < read less

I made a choice many years ago to no longer purchase Proctor and Gamble branded products. This was a choice made because of their vast history of testing their products on animals. I personally believe that this is a cruel and barbaric practice and is absolutely unnecessary. I do my best to purchase only cruelty free products for my family.