Which states should a presidential campaign focus on in the general election?

campaigns try and further develop their message to be one that appeal to the necessary groups of voters, relying on polls and focus groups to help them

in 32-page handwritten address, washington urged americans to avoid excessive political party spirit and geographical distinctions, in foreign affairs he warned against long-term alliances with other nations. the address was printed in philladelphia's american daily advertiser on september 19, 1796

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