During the first half of the 20th century, Henry ford made efforts to build a loyal customer base by

manufacturing reliable and affordable cars

Using the FordPass reward system

Explanation:

FordPass Rewards program, customers can collect points by buying new or certified pre-owned vehicles or having their vehicle serviced at a Ford dealership. They can save those points without a cap, and then redeem them toward the purchase or lease of a new vehicle or to pay for parts and service.

This therefore kept customers coming back to spend money at ford because they had collected points creating a system of loyalty and people familiar with the company. Hope this helps!!

sonar maybe? ? i dont know the choices

cornfield (filler filler filler filler ignore this filler filler)