In this activity, you will analyze an advertisement and a political cartoon to examine different perspectives on the idea of the “The White Man’s Burden.” Part A
Examine the following advertisement. But first, note the text it contains:

The first step towards lightening the white man’s burden is through teaching the virtues of cleanliness. Pears’ Soap is a potent factor in brightening the dark corners of the earth as civilization advances, while amongst the cultured of all nations it holds the highest place—it is the ideal toilet [bathroom] soap.

an advertisement for Pears' Soap featuring a man in uniform washing his hands and text that describes the benefits of teaching cleanliness

What are two obvious ideas in the advertisement that reflect European views about race and the nonwhite people living in European colonies? What do these ideas imply about European colonialism and the belief in white superiority? How do these and other ideas in the advertisement use racism to promote imperialism? Write a response to these questions in 100 to 125 words.