Taco Bell: Pricing for Value Offering quality food at a great price is nothing new to Taco Bell. Founded in 1962, Taco Bell pioneered value-based pricing with its three-tiered menu, offering food choices for 59, 79, and 99 cents. Taco Bell's director of marketing discusses how value plays a key role in the firm's pricing strategies. Of the four Ps—product, price, place and promotion—price is the most challenging to manage, partly because it is often the least understood. Historically, managers have treated price as an afterthought to their marketing strategies, matching competitors' prices or, worse yet, by adding up their costs and tacking on a desired profit to set the sales price. Prices were rarely changed except in response to radical shifts in market conditions. Even today, pricing decisions are often relegated to standard rules of thumb that fail to reflect our current understanding of the role of price in the marketing mix. Click the button to watch the video. Then, answer the questions that follow. Play Video One reason Taco Bell raised its prices was the result of an increase in .a. profits. b. sales to loyal customers. c. costs. d. competitors' prices. e. market share.

Rule of law analysis template name:date: 
 read each scenario and answer the questions that follow. scenario 1 local law defines the speed limit as 45 miles per hour on local roads. the law outlines punishments by charging fines for those who drive faster than the speed limit. signs post this law on most roads. local police stop a man traveling 67 miles per hour. he apologizes and says he did not see a speed limit sign. the officer gave him a ticket and told him he will have to appear in court since he was going so fast. is this a matter of constitutional, criminal, civil, or military law? is the source of the law a statute, regulation, case law, or combination? determine the purpose of the law. is the law intended to protect people's safety or people's rights? use details from the lesson to support your answer. write in complete sentences. what could happen if the law did not exist? use details from the lesson, including the impact on government officials, to support your answer. write in complete sentences. scenario 2 state law recognizes that every vehicle has a title or legal document that names the owner of the vehicle. the state also recognizes financial agreements between people who have lent or borrowed money a woman decided to sell her car to her friend. her friend did not have enough money to pay for the car. the woman made a financial agreement with her friend. she agreed to accept payments until all the money for the car was paid. the woman gave the car title to her friend, with the friend now listed as the owner. her friend made no payments on the car. the woman wants her money or the car back. is this a matter of constitutional, criminal, civil, or military law? is the source of the law a statute, regulation, case law, or combination? determine the purpose of the law. is the law intended to protect people's safety or people's rights? use details from the lesson to support your answer. write in complete sentenceswhat could happen if the law did not exist? use details from the lesson, including the impact on government officials, to support your answer. write in complete sentences. scenario 3 federal law requires that news agencies not publish or broadcast information that could threaten the security of the. however, the constitution protects the right to free expression of ideas. judges use past decisions on cases where the law and rights come into conflict to settle similar disputes. a reporter for a national news program is accused of breaking the law. the reporter wrote an article that disapproves of a new federal policy. u. s. officials say the article is unfair and too negative. they say it could upset people and lead some to break laws in protest. the reporter says that news writers have the right to free expression under the constitution. the reporter also says that the article does not promote unlawful action. is this a matter of constitutional, criminal, civil, or military law? is the source of the law a statute, regulation, case law, or a combination? determine the purpose of the. is the law intended to protect people's safety or people's rights? use details from the lesson to support your answer. write in complete sentences. what could happen if the law did not exist? use details from the lesson, including the impact on government officials, to support your answer. write in complete sentences.