When a psychologist is discussing a heuristic, he or she is referring to

a) biased information processing strategies.
b) a mental shortcut or rule of thumb.
c) a mental technique to improve memory recall.
d) a mental technique to increase deliberation in our decision making.

B) a mental shortcut or rule of thumb.

Explanation:

Heuristic or also known as the rule of thumb is ascribed to a quick decision-making process without commuting or analyzing all potential factors involved. It is called a short cut method because it would make people make judgments quickly based on their prior experience but it should be noted here that it may lead to cognitive bias.

demand is the need and oportunity to buy a given good or service.

on february 25, 2004, at the time the president of united states of america george bush announced that he supports the constitutional amendment to ban the same-sex marriage. but the possibility was left that states can decide whether they allow civil unions.