The media are one of the major linkage institutions that connect citizens with their government. describe the four-step process through which the media can influence public opinion and produce changes in public policy. give a brief example of each step of the process in action.

Although we can't find a "universally agreed" answer for this, the commonly seen 4 steps are as follows.

Explanation:

Now let's break it down and get a closer look at each stage of the process.

Usually, a community facing an issue have yo handle it all by themselves. However, since the media can reach a larger audience, they can bring the attention of many people to a certain issue in a shorter period of time.

An example is the News that brings information and insight into certain issues face by different communities.

Moreover, rather than relying on a single party's view point, media can bring in to attention the various view points and opinions of a certain issue by different people. This is a vital process as it allows for more transparency and democracy.

Then, when the evidences and the root causes regarding a certain issue have been clearly identified, the media can hold the related officials/authorities accountable. That is, directly pointing a finger at the responsible parties.

Finally, the media can act as a channel of communication between the citizens and the officials. They can create a platform in which the citizens are able to communicate their requirements to the officials and the officials can communicate their decisions and resolutions.

b.provides a written record of the transaction