When a consumer is choosing from an array of possible physician groups and trades off one attribute of the group with another (e. g., hours a group is open versus the number of physicians), they are
using a compensatory approach to decision making.
True or False ?

True.

Explanation:

A compensatory decision-making strategy is an approach to decision-making process which typically involves weighing the negative and positive attributes of an alternative and allows the positive attributes to compensate for the negative attributes. Thus, it allows an attribute with a higher value to compensate for the attribute with a lesser value.

In this scenario, a consumer wants to choose from an array of possible physician groups and decided to trade off (compensate) one attribute of the group with another such as hours a physician group is open versus the number of physicians; a higher value in number of hours a physician is open compensates for number of physicians.

Hence, he or she is using a compensatory approach to decision making.

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