Health, 03.03.2020 23:01 GingerSnaps

A food processing company considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, the health faddists, and the nutrition-conscious parents. It developed a marketing mix around a line of good-tasting, nutritious children's snacks. The firm is apparently

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A food processing company considering snack-food opportunities identified three possible market segm...