The model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands.

Dissonance - Attribution model

Explanation: The Dissonance - Attribution model was proposed by Michael Ray. It is a situation whereby consumer has to decide between two or more products in the market with similarities to purchase one of those products due recommendation by a person, develops a likeness of the purchased products and maybe develops feelings of dislike towards the other products she did not purchase.

autism affects an estimated 1 in 59 children. many people with sensory issues. these can include aversions to certain sights, sounds and other sensations.