List four (4) purpose of operational goals and describe in your own words why they are important?

Basically, organizational goals serve four basic functions;

1. they provide guidance and direction,

2. facilitate planning,

3. motivate and inspire employees,

4. and help organizations evaluate and control performance.

In other hand, operational goals are the driving forces of an organization’s long-term success and strategy.  Example, let’s say a marketing department has a work plan based on its two-year budget. One goal in the work plan is to improve brand awareness by 35 percent in key markets; the related tasks include attending three conferences, launching 15 campaigns, and developing 12 new partnerships. Over the course of the next two years, the marketing department will check off tasks and report on goal progress.  To summarize, operational goals form the structure of a work plan. When you create operational goals, keep your strategic goals in mind. All goals should ladder up to the company’s strategy, which is based on its mission and vision.

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