A. Define globalization. B. Explain how the concept of the global village impacts the cultural landscape. C. Explain why an indigenous culture might show resistance to globalization. D. Define diffusion. E. Explain how a type diffusion has impacted food, fashion or language trends. F. Describe TWO barriers of diffusion.

Globalization can be defined as the social and economic interaction between different countries, made possible by the technological development of transport and communication.

The concept of global village can impact the cultural landscape due to the creation of multicultural environments, which can homogenize and suppress certain values and identity of a people.

Indigenous peoples may show resistance to globalization due to the risk of cultural homogenization, erasing customs, values and identification of indigenous culture, which has already been largely suppressed by the colonization process.

Diffusion corresponds to the spread of different factors such as technology, ideas, things, diseases and culture from one place to another.

The influence of countries like the US in the production of entertainment such as movies and music can generate dissemination of cultural information that influence the actions and behavior of individuals.

There are two barriers to diffusion, which can be religion and xenophobia, which can incite prejudice and violence to individuals with a different cultural background, and must be tackled through information.

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a. Globalization is a social, political and economic phenomenon that seeks to promote the integration of all the nations of the world, through diplomatic, cultural and commercial links. Globalization is currently the main pillar of the capitalist system and the consolidation of world communication.

b. A global village is a result of globalization that creates speed in communication, transport and mixing cultures. This impacts the cultural landscape, because disintegrating cultural barriers that delimit the customs and concepts of a given region, which suffers a type of acculturation from the adoption of new cultural concepts, no longer allowing an outline of the cultural space.

c. Globalization causes a mixture of cultures, where less influential cultures are often suppressed by adopting cultural concepts from more influential cultures. Indians do not want to take that risk, as they want to maintain the cultural customs of their ancestors. This can make them resist globalization.

d. From a cultural point of view, diffusion refers to the act of expanding local culture to other regions. This can be done through conversations, exhibitions, products, cultural events and even imperialism.

e. The diffusion promoted a strong international trade, where a country can adopt the customs of consumption and products from other regions and integrate them into its daily life. An example of this is the adoption of the fashion concepts created in Paris by the rest of the world, the popularization of sushi in Western countries and the valorization of k-pop worldwide.

f. as diffusion barriers we can mention xenophobia, which causes rejection of anything and everything of foreign origin, as well as the anti-imperialist and decolonizing feeling, which makes a culture want to protect itself from the interference and acceptance of different cultures.

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