Rephrase this: the echoing of this address shows that malcolm holds the same level of respect and care for his people as his father did. he welcomes everyone into his speech--as duncan did earlier--and makes it clear that he appreciates and respects each of them by increasing their titles. duncan in the beginning similarly showed his appreciation to macbeth, banquo, and malcolm--by giving more titles to macbeth, jewels to banquo, and the title of "prince of cumberland" to malcolm. the way that they handle the traitor (the thane of cawdor first and then macbeth at the end) also is similar.