Why is it important to address your letter to a specific person? a letter addressed “to whom it may concern” is always tossed aside. it is more likely to be read and responded to by the right person. it gives you someone to blame if you don't get the desired result. when you report it to your local consumer action team, they need a name.

B. usually, because of the internet, you can find the specific person who your letter is supposed to go to. If you address it with "to whom it may concern", the company might not know where to direct the letter and it might not reach the right person. If you put an actual and specific name on it it shows that you have done your research and will be more likely to reach the right person.