Why does swift frame his “proposal” in terms of compassion for the poor?

The author argues, by hard-edged economic reasoning as well as from a self-righteous moral stance, for a way to turn this problem into its own solution. his proposal, in effect, is to fatten up these undernourished children and feed them to ireland's rich land-owners. children of the poor could be sold into a meat market at the age of one, he argues, thus combating overpopulation and unemployment, sparing families the expense of child-bearing while providing them with a little extra income, improving the culinary experience of the wealthy, and contributing to the overall economic well-being of the nation.