Which option identifies the goal of giving away the product in the following scenario? A vacation company offers drawings for free trips at various food fairs and home shows across the country. This strategy requires providing one hundred free trips per year and costs the company a large sum of money.

to create word-of-mouth advertising where people share their good experience with others and recommend the company

to create a pull of consumers into the company by making them aware of the exclusive offers their
vacations provide

to build programs of customer loyalty where those people who attend the free trips continue to go on vacations in the future.

to create a push toward the vacation company in allowing consumers to try out the vacations before purchasing one