Match each description to a persuasive technique. capitalizes upon the
reader's greatest dreams,
fears, desires, and so on
promotion of a service or
product by celebrities to
influence the reader
depicts the use of a
product or service as
favorable because many
others are using it
endorsement of products
or particular opinions by
noted professionals in
their particular fields
celebrity endorsement
arrowRight
expert opinion
arrowRight
emotional appeal
arrowRight
bandwagon
arrowRight

Delegates: representatives who cast votes at a political party's national convention. binding: if a primary or caucus is “binding” that means the delegates won in that contest are legally bound to vote for a particular candidate at the parties national convention.a primary is a preliminary election used to determine a party's nominee for a specific office. the winner of the party's caucus, or primary, wins the party nomination for that state. then the delegates meet at their party's national party convention, which is a formal gathering of all party delegates from all states.