English, 10.06.2021 14:00 heavendl13
QUESTION 1: Report writing
Two years ago, Nisbit. com started an online transaction portal for users to do online shopping. After two years, the chief executive officer (CEO) is concerned about the slow growth of the company. She has observed that the number of consumers switching to online shopping has not met the expected level. To find out the reasons for poor response from customers, the company conducted a nation – wide survey. The following table presents the findings of the survey:
Age group
Reasons19 - 29
30 - 5051 and above
M%F%M%F%M%F%
Unfamiliar technology15.123.236.645.381.289.3< br />
Security concerns40.548.45559.74.42.1
Resistance to change14.617.424.629.545.651.7
Lack of access to internet
38.441.137.644.47.99.6
Inefficient delivery (unreliable)
34.436.231.435.54.83.5
Preference to traditional shopping
25.158.619.562.34.638.2
Other reasons17.524.316.423.63.54.1
As the survey manager, write a formal report to be submitted to the CEO.
Ensure that your report meets the criteria for a formal report.
Answers: 3
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QUESTION 1: Report writing
Two years ago, Nisbit. com started an online transaction portal for user...