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English, 20.12.2019 13:31 erikacastro2421

Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. in order for the slogan to be effective, it should

invoke good memories of the past and provide a good explanation of the cereal’s content.

associate the cereal with something good and create positive feelings about the cereal.

build up the consumer’s self-esteem and validate that it is better than the competition.

review the contents of the cereal and convince consumers that the cereal is healthy.

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