What is the importance of rhetoric, or the use of logos, pathos, and ethos, in advertisements?
a.
rhetoric is the use of images in a tv broadcast to tell a story.
b.
rhetoric tries to present only the facts to create a highly ethical ad.
c.
rhetoric is only used in propaganda techniques like bandwagon.
d.
rhetoric attempts to appeal to either emotion or logic in persuading a person to purchase a product.

Rhetoric attempts to appeal to either emotion or logic in persuading a person to purchase a product.

Explanation:

First let’s understand what means logos, pathos, and ethos. These are the three pillars of Aristotle’s rhetoric, each one appeal to a specific part of the human. The ethos refers to the authority and honesty attributed to the orator; it is linked with the moral. The pathos is related to the emotions, how the audience would feel with the message. The logos use the logic, here the message should have convinced, structured logical arguments. Now with we can now that the use of the rhetoric directly affect the consumer in order to purchase or not the product presented.

where is the passage at?