Authors use diction to them convey meaning and achieve desired effects in their works. the word diction means

word choice.
author’s attitude.
repeated phrases.
feelings and ideas.

Authors use diction to help them convey meaning and achieve desired effects in their works. The word diction means word choice.
Diction is the style that a writer achieves by the choice of words he or she uses in his or her works of literature. Every writer has a different style determined by the various choices of words. 

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