According to aristotle, an appeal that relies on an audience’s sense of right and wrong is
an appeal to ethos, or ethics.
an appeal to logos, or logic.
an appeal to pathos, or emotion.
an anecdote, or a story that illustrates a point.

Before answering the question, I would like to present the different modes of persuasion, also referred to rhetorical appeals. They are maneuvers in rhetoric that classify the speaker's appeal to the audience. The Rhetorical Appeals are:

Ethos: It is how well the presenter convinces the audience that the presenter is qualified to speak on the subject, and by doing that what the presenter says is valid.

Pathos: is an appeal to the audience’s emotions

Logos: it. It is normally used to describe facts and figures that support the speaker's claims or thesis.

Kairos: An orator uses this to their advantage to persuade the audience to act now at the time being

In this particular case the rhetoric appeal used is:

Pathos because the quote is trying to play with the emotions of the people using words like: well-being, security, peace of mind and family.

An appeal to ethos, or ethics.

the answer would be a