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English, 04.04.2021 02:20 microwave13016

The article "The Melting Arctic" attempts to win over public opinion by making use of persuasive techniques. One such technique is the use of , which relies on proofs, graphs, and charts. The article also relies on , which involves the endorsement of an idea or opinion by a renowned professional in that particular field. In contrast, the NOAA video uses visuals of animals to appeal to the viewer’s . It makes claims about the worsening Arctic conditions and the adverse effects they have on animal life.

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