According to a recent survey, about three-quarters of employers reported visiting the social networking sites of job candidates, and about a third said that they had
ruled out candidates on the basis of what was posted. Now that you know how
your online presence can serve as an extension of your public persona and how it
can work against you, discuss how you can create a strong, beneficial public
persona. What would you choose to include in your online presence? What would
you make sure to exclude? Draw on your experience with social media to support
your choices, and discuss the actions you can take to ensure that your personal
and professional online presences stay separate.