Kinga. Focuses on the best features and leaves out or bes about
problems.
2. A well-known person endorses the product or service.
3. Uses words or ideas that evoke an emotional response.
4. Relates a product to someone or something we like.
- 5. Uses regular people to sell a product or a service.
6. Asks people to join the crowd and take action because
everyone is doing it.
__7. Connects a person, product or idea to something negative.
8. Tries to transfer the good or bad feelings you have
associated with something to their brand, product, or
service.
9. Makes use of fancy words that elicit a positive response or
Secling from you.
10. It creates a sense of camaraderie between the speaker
and his audience which helps build belief in the idea.​