Which statement from the passage MOST requires further supporting evidence?
"On the other hand, most consumers have already
decided whether to make the purchase by the time
they see the ad."
"Research data have revealed that few people
actually take the bait and instead 'click through
when they encounter an ad."
"These days, people can learn about products
through online user reviews, comments, and
price-comparison charts."
"Studies conducted by one prominent social media
website show that ads did not get many clicks at
all."