Read the sentences. Fellow students, I know I will be a wonderful class president because I truly care about all of you, and I want this school to be the best place that it can possibly be. I am open and willing to listen, and do whatever I need to do to help all of you.

In these sentences, the speaker is appealing to
ethos, an appeal based on the speaker’s character.
logos, an appeal based on logic and reason.
pathos, an appeal based on emotion.
purpose, an appeal based on the audience’s function.