Examine a Centers for Disease Control advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences.

The campaign for vaccination against influenza is an important moment in a society, as it prevents people who are more susceptible to the disease from being protected with antibodies that will not let them be infected by the disease, preventing them from transmitting to others.

For this vaccination campaign to be a success, it is important that there is strong dissemination throughout the country, so that all citizens become aware of the vaccination and do not miss this opportunity. It is at this point that the advertising campaign is important, not only to publicize the campaign, but to show it attractive to the population, showing the importance of serving it.

With this, the government has an advertising team that will use persuasive techniques, in addition to a flashy and innovative design. However, the announcement will be of an expository nature, showing the places and times of vaccination, thus showing that vaccination will be a simple, easy and uncomplicated process.

The advertising team is also important to make media ads to be broadcast on television, radio and other media, thus reaching a much larger audience and once again, highlighting the importance of the campaign, always through expository, explanatory and direct techniques.

In this way, we can conclude that the vaccination campaign depends directly on the advertising campaign to obtain full success, because without efficient advertising, the dissemination of the campaign is compromised and cannot reach the priority public for vaccination.

1. read the following excerpt from franklin d. roosevelt's "fireside chat 19":

on the other side of the picture, we must learn also to know that guerilla warfare against the germans in, let us say serbia or norway, us; that a successful russian offensive against the germans us; and that british successes on land or sea in any part of the world strengthen our hands.

remember always that germany and italy, regardless of any formal declaration of war, consider themselves at war with the united states at this moment just as much as they consider themselves at war with britain or russia. and germany puts all the other republics of the americas into the same category of enemies. the people of our sister republics of this hemisphere can be honored by that fact.  

the true goal we seek is far above and beyond the ugly field of battle. when we resort to force, as now we must, we are determined that this force shall be directed toward ultimate good as well as against immediate evil. we americans are not destroyers — we are builders.

analyze the effectiveness of this excerpt. how does it function within the speech as a whole? how does the structure of the excerpt to convey the speech's purpose and key points? support your argument with evidence from the speech. (10 points)