English, 04.11.2020 03:30 byrdkellykellybyrd

Why is pathos an effective technique with B2C? A. Customers tend to be impulsive and emotional decision makers.
B. Customers tend to value lengthy and detailed research findings to make decisions.
C. Customers solely use logic and rationale to make their decisions.

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Why is pathos an effective technique with B2C? A. Customers tend to be impulsive and emotional deci...