An author's purpose or goal is their reason for writing a work. Based on a literal reading of your selected article, what do you believe is the author's purpose? How did you arrive at that decision? Key points are pieces of evidence that support the author's purpose. In your selected article, what are three key points that support the author's purpose that you identified in this reading? How do those key points support it? An author's audience is the group (or groups) of people being addressed in the reading. What audience do you believe the author is writing for in your selected article? What potential challenges does the author face when addressing their purpose with this audience? Article Some Lessons From The Assembly Line. By: Braaksma, Andrew