what are the details in a sentence or a paragraph that can help you find the meaning of a unfamiliar word

Which of the following is developed in a short story through conflict and plot development? character dialogue exposition setting

Which statement best describes the type of appeal used in this public service advertisement? an emotional appeal is made by presenting a wide range of jobs for women. an emotional appeal is made by emphasizing the need for a peaceful approach. an ethical appeal is made by providing pictures of a variety of role models. a logical appeal is made by including words that explain the meaning of the poster.

I’ve given a lot of thought to what one of them should be, and the answer seems clear.