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Writing Prompt: Examine a Centers for Disease Control advertising campaign that promotes the influenza (flu) vaccination. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a five-paragraph essay in which you explain how the advertising campaign effectively promotes the influenza vaccination to a range of audiences.

I need the essay ASAP, thanks for the help.

According to CDC (Disease Control and Prevention Center), influenza (flu) is an infectious respiratory disease caused by influenza virus infecting the nose, throat, sometimes the lungs. Influenza A and B viruses are the two main types of human infections. Influenza virus is active throughout the year, but in the US, the influenza season starts from around October and lasts until April with peaks peak in December and February. With this in mind, somewhere in September and October, we need to start thinking about ways to protect our children from the flu. This is particularly true for parents of young children who are at high risk of developing influenza complications. With appropriate precautions and cautious treatment, the disease may be mild.

Explanation:

Effective ads start with the same basic components as other IMC campaigns. Identify target audience and campaign goals. If the advertisement is part of a broader IMC effort, it is important to consider the strategic role of the advertisement on other marketing communication tools. By clarifying the target audience, activity strategy, budget, the next step is to develop a creative strategy to develop convincing advertisements. Creative strategy has two elements: message and appeal.

(the answer is d)

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