According to the eTextbook, is strategy where retail chains develop rigid control structures to develop and manage processes such that all the retail outlets are managed in the same way.

Rationalized Retailing

Explanation:

In the field of business, rationalization can be described as a term which is used for the reorganization of a company so that its operating efficiency can be increased. Firm and rigid control structures need to be required when developing such strategies so that each of the retail outlets is managed in an efficient manner. An item might be inserted or deleted in a retail outlet depending on the type of operations under process.

i think the answer is c. there are many strengths

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