1) select your product: what product do you want to advertise? why? what is the product’s purpose? usefulness? 2) identify your demographic. what age group do you want to target? do you want to target both genders or just one? do you want to market to a certain group of people, like athletes, dancers, singers, etc? 3) write a slogan: what’s a catchy phrase that can consumers remember your product? 4) choose an advertising technique: of the previous advertising appeals that you studied, which one will you use to market your product? bandwagon? testimonial? glittering generalities?