Read the television ad below produced by the utah office of tourism and answer the question that follows.

snowflake #1: (excited) “we’re going to utah, dude! ” snowflake #2: (excited) “i’m so excited, it’s melting my brain-cicles! ” snowflake #1: (silence. brief shot of puzzled look directed toward snowflake #2). snowflake # 2: (in awe) “they have over 26 thousand acres of ski resort there.” snowflake #1: (impressed) “wow! ” snowflake #2: (excited) “that means that our chances of landing on an actual ski run are astronomical! ” snowflake #1: “is it getting kinda hot? ” (worried look. pause) “do you smell chlorine? ” snowflake #1 and #2 in unison: (yelling) “a! ” snowflake #2: (panicked) “why? ” snowflake #1: (panicked) “come on wind! ” snowflake #2: (sad) “i’m so young! ” (sound of faraway, high-pitched screams presumably from snowflake #1 and #2 as they drift into the hot tub) voice-over personality: “come ski the greatest snow on earth, less than an hour from salt lake international airport.” voice-over personality: "plan your trip at skiutah. utah. life elevated." (end)

which value is not presented or suggested in this ad?

1) enjoy the joy of friendship and fun.
2) appreciate the outdoors.
3) live life to the fullest.
4) shop till you drop.