Which of the following negatively affects the credibility of the source

ABSTRACT - This paper examines the impact of positive and negative source information on the credibility of the advertising source and on audience perceptions of the company and advocated product. A field research study of Lee Iacocca, CEO of Chrysler Corporation indicates that the cognitive and affective dimensions of credibility respond differently to positive and negative information and that these dimensions relate differently to audience perceptions of product quality and safety.

explanation:

margot’s silence imply? what will be her relationship with the other children from this point forward? remember, we read about how the most effective authors tap into the power of imagination. we have to use that imagination, and what we have learned about margot, her classmates, and their experiences