Several years ago, canadian sam holman realized there may be a need for a stronger, more durable wood baseball bat. he went through the process of developing his product, the sambat, a maple bat of precise dimensions. he set a price with a reasonable margin, he decided to take special orders and sell bats directly from his place, which was from his garage, and he promoted the bat with sales calls to professional baseball camps, where ball players could sample the bat. in marketing terms, we recognize that mr. holman had combined a variety of tools that our text would call the