A multinational pharmaceutical company used a saffron trident in a promotional campaign for one of its drugs in India. The saffron trident, a religious symbol in India, was meant to indicate the three levels of efficacy of the drug but mistakenly conveyed a religious message to Indians. This miscommunication indicates a problem associated with which step of the international communications process? i. information source selection
ii. media channel selection
iii. encoding
iv. noise cancellation
v. message transmission

The use of phrases, fragments, and punctuation can influence the mood of a passage; keeping this in mind, how would you describe the mood of the followingpassage? "fog on the essex marshes, fog on the kentish heights, fog creeping into the cabooses of collier-brigs; fog lying out on the yards, and hovering in the riggingof great ships; fog drooping on the gunwales of barges and small boats. fog in the eyes and throats of ancient greenwich pensioners, wheezing by thefiresides of their wards; fog in the stem and bowl of the afternoon pipe of the wrathful skipper; fog cruelly pinching the toes and fingers of his shivering little'prentice boy on deck." (5 points)