Which of the following statements is false? a. Co-mingling innovation from core businesses is key to encouraging new market and technology development focus.
b. Top technical talent will often not be assigned to experimental products, or they may be pulled off emerging efforts to work on the firm's most lucrative offerings, if the next version of a major product is delayed, or in need of staff.
c. As disruptive technologies emerge, they eventually take market share away from a firm's higher-margin incumbent offerings.
d. Piloting a firm through disruptive innovation is extremely difficult because the new effort can result in revenue compression.