I bet your attention automatically tuned into the video background, right? It’s almost impossible to ignore it as it is moving.
There’s nothing wrong with you – it’s just human nature and how we subconsciously decide where to pay our attention to.
We are easily distracted by anything that moves – just like that dog that ignores everything in its world to chase that pesky little squirrel!
“Okay, you got me to look at your silly video, what does this have to do with my website design?”
What a great question and I’m glad you asked.
A video background on your website, if used properly, can help you capture your website visitors’ attention too!
Video background is one of the most popular website design trend that seems to be here to stay.
Marketers love video backgrounds because they make websites look modern and create a sense of artistry that static background images simply can’t match up to.
Many website conversion experts and regular people alike see their visitors stay on their websites longer and more likely to sign up or opt-in to their product / service offers.
I’ll admit – a 138% improvement sounds extraordinary and challenging to achieve every other day.
Keep in mind that such high figure is from tests ran by conversion / business optimization professionals who do this for a living. So it’s fair to say not everybody who runs a DIY website will see similar improvements, just by adding a video background to their website.
However, even a 10% – 20% improvement in engagement and conversion is not unreasonable for even a first-time website owners with no professional help – if you use video background on your homepage the right way!
Imagine if you collected email newsletter subscribers so you can follow up with special promotions or share interesting discussions to build your brand.
Consider what a 20% increase in subscribers can do to your business? This can mean more sales and/or higher brand awareness!
All this can be done if you can capture your visitors’ attention more effectively – by using a video background.
This is not just a hypothetical idea. A lot of real life case studies have demonstrated how many businesses have succeeded by using video backgrounds to improve sales.
Like all things in life, there is a right way and a wrong way of doing things.
Even with something as groundbreaking as a video background, you can still screw it up and end up hurting your overall website design and experience – if you don’t abide by some basic rules.
So, understanding how to avoid basic mistakes when using a video background on your homepage can give you a much higher chance of succeeding in improving your web design.
In this guide, we will show you all the steps and best practices you should take to use video background effectively:Video background is most effective when you use it to (1) create a vibe, (2) to set a tone or (3) to induce an emotional reaction.
Let’s check out some examples:
Example #1: Businesses, Services, Organizations
Video backgrounds work for most professional websites, whether you are running a clinic, consultancy business, or design agency.
You can use a video background to show clips of the life of your staff or even the process of helping a customer. This gives your potential clients a chance to get to know you before even talking to you. It also paints a very vivid visual representation of what they can expect to experience from your business.Grain & Mortar is a design agency. This example is interesting because it shows you that you don’t always need to have a full page video background to get a similar benefit. They only display a video in the header section of the page that takes no more than half the screen real estate.
The video shows the daily collaboration of the staff (strategy sessions) and how they create design solutions for their clients.
At this moment, video background themes are somewhat limited in Shopify’s Theme Store. You do get more selection if you search for Shopify Video Background Themes in third party providers like Themeforest.
Do keep in mind all themes available in Shopify’s Theme Store are screened, approved and supported by Shopify.
In comparison, Shopify Themes from third party providers do not undergo Shopify’s direct screening process. While I am not saying third party themes are not as good, I just want you to be informed if you are considering whether to purchase from a third party provider.
Explanation:
lol i know this is alot just copy and paste it and can i have a brain list
